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#Edouard meylan plus

Another thing that we’ll look into are integrated steel metal bracelet watches - it is the biggest segment for many watch brands and we don’t want to be left behind. We want to be able to move small designs using minute movements as well. But definitely you’ll be expecting chronographs in the near future. Well, there are many different things that we’ve not done including new complications and chronographs, as well as combining complications. It’s a nice watch to wear but very complex at the same time with 326 components - think of it as a reimagined traditional piece that’s understated yet sexy at the same time.Īnd something that has yet to be done but is in the pipeline. It is pragmatic and convenient as a timepiece, but not odd like a UFO or something like that. I think the Perpetual Calendar Funky Blue has the most amazing movement in the industry today. So you’d expect unadorned dials with baton indices, engraved with our flowery script hallmark.

#Edouard meylan plus

The fact that we are still using our script lettering for our logo is another plus point as many brands are already going for something more modern. We also look at the way complications are displayed and at the same time striding on minimalism. There are a few codes in the way we develop the movements and designs. Otherwise, consumers will not buy into the brand. We don’t want consumers to look at our watch next to other brands and not being able to compare - it’s either you like it or you don’t, not too much in between.

#Edouard meylan how to

We have set the rules on how to develop the brand where we continue to be true to our traditions and history without looking boring. Today, we aim to build a network of people who understand much more about the brand. With that, we gain more maturity bit by bit. We are still in our ‘teenage years’ - we are provoking but trying to make a statement through our watches. H.Moser & Cie is reborn in the early 2000s despite it being a four-generation family business since 1828. In the life of a brand, there are different phases. What is the direction of H.Moser & Cie when it comes to reinventing novelties and challenging boundaries in watchmaking?

Moser Nature Watch made for quite a hot topic when it was unveiled in January 2019. We speak to Meylan on why small-batch novelties and limited editions continue to thrive in the Southeast Asian region and how the market has evolved over the years. H.Moser & Cie may have played it down but indefinitely expressive with its brand presence in the past few years - remember how the Moser Nature Watch made such a ripple when it was revealed earlier this year at SIHH 2019. Since taking the helm at H.Moser & Cie in 2013, Meylan has given the brand a new direction that’s heavily influenced by his comprehensive expertise in product design, innovation and distribution. The team upholds the tagline “Very Rare”, with its ingenious creations being some of the most provoking and creative in the industry today.

The 43-year-old is currently based on the historic Swiss city of Schaffhausen where the brand still operates with a 65-man team, producing no more than 1,500 timepieces a year. He relays his fondest memories living in Malaysia in the early 2000s to travelling around the region and enjoying the best food in the country - ranking laksa, bak kut teh, roti canai and nasi lemak as his top favourites. The very moment Edouard Meylan, CEO of H.Moser & Cie arrives in Kuala Lumpur, he chows down two packets of nasi lemak for breakfast.